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ACM W1 - Media & the Art World (Theories of media effects…
ACM W1 - Media & the Art World
Role of media in individual socialization processes + social relations
Relationship between media and social world
C&H Model of the Media and the social world
Conglomeration, concentration, and integration in the media industry
Vertical integration
Owner acquires all aspects of production and distribution e.g. Book publishing
Horizontal integration
One company buys different kinds of media, concentrating ownership across industries, e.g. Time Warner
Structural factors partly determining media content
Production of culture perspective
Crane (1992)
Focus on how symbolic elements of culture are shaped by the
systems
within which they are created, distributed, evaluated, taught and preserved (Peterson & Anand + Crane)
Six facet model
Technology 2. Law and regulation 3. Industry structure 4. Organisational structure 5. Occupational careers 6. Market
Synergy
Aka releasing a concept across different platforms
Failure is the norm
Different strategies
Theories of media effects
Hypodermic/Silver Bullet theory
Mass society theory
Agenda setting