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TARZAN (Competitors (Bazooka, Big Boy, Yakee!, Ouch!), ABOUT (Famous in…
TARZAN
Competitors
Bazooka
Big Boy
Yakee!
Ouch!
ABOUT
Famous in the 80's and 90's
Bubble Gum
Phisman Philip's (company)
P28.81
WHY REDESIGN?
Hasn't made a big change since the 80's
Different colors for one flavor doesn't make sense
Outdated
TARGET MARKET
Kids
Teens
Tinderos and tinderas
REDESIGN PLAN
Disregard different colors for one flavor.
Use a pastel palette instead of neons
Have a more consistent design for the package wrapper and the individual bubblegum wrapper
UNIQUE SELLING PROPOSITION
Nice smell in the beginning
The taste is a mixture of cola and cinammon
Has neon blue, green, pink and yellow individual foil wrappers that has the same flavor