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Muncher's D'Patata d-patata-cheese-229x300 (Competitors (Oishi…
Muncher's D'Patata
What
Potato Chips
Cheese Flavor
Sour & Cream Flavor
Barbecue Flavor
Unique Selling Propostion
Target Market
Middle Class - Lower Class
Price Range
P5.00 for 24g Variant P18.00 for 60g Variant
Competitors
Oishi Potato Crisps
Jack 'n Jill Potato Chips
Calbee Potato Chips
Rebranding Approach
Color Scheme Update: Looks Cheap/Unappealing
Awkward Tagline: Change
Change accompanying graphic
Logo Update: Looks to much like Lay's (a top competitor
