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moniepackets MONIEGOLD Tamarind Candies moniecont (WHY REDESIGN? (Takes…
MONIEGOLD
Tamarind Candies
TARGET MARKET
Kids
All ages
Sweet tooths
PRICE
Packet (50g) - 15.75
Container (80g) - 32.75
WHY REDESIGN?
Takes effort to open
Tight container
A bit wide for easy storage and handling
bland design
Using small font that are hard to read
COMPETITORS
Local Tamarind candies
Jeedjard Chewy Tamarind
REDESIGN LAYOUT
HINGED LID
For easy and convenient opening
Prevent candies to spill
Prevents tampering
CONTAINER DESIGN
Ergonomic Form
Easier to handle
On-the-go Form
Transparent Container
For content monitoring
Tamarind-like Shape
For easier distinction and to be more recognizable
Larger Font
For more readability
UNIQUE SELLING PROPOSITION
Sturdy Container
Gummier and Tastier
Natural Taste of Tamarind
No Artificial Flavor Added
Chewy unlike any other
