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MAXX Candy (WHY IT NEEDS REDESIGNING (Packaging is too basic, Doesn't…
MAXX Candy
WHY IT NEEDS REDESIGNING
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Doesn't make people feel refreshed, the same way when they actually eat or taste the candy
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WHAT
MAXX Candy was introduced in the 1960's, under the Jack n' Jill company. It is a menthol candy served in different fruity flavors, to give a menthol-sweet flavored taste.
MAXX Candy gives a menthol taste that makes it refreshing when people eat it, they also get more lively and energized.
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PLANS
I plan to create a more eco-friendly packaging (if possible with paper; if not, stick with plastic), but still retain some elements that people will still recognize as the MAXX Candy they know
Provide elements that will make people feel refreshed the moment they see the packaging, the same way when they try the candy out
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