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B207: HOLISTICALLY SHAPING BUSINESS OPPORTUNITIES : (BLOCK 2: COMPETEING…
B207:
HOLISTICALLY
SHAPING BUSINESS OPPORTUNITIES
:
BLOCK 1: BIG IDEAS IN ORGANISATIONS
MARKETING
7Ps(offerings+services)
Concept
guide
values
behavior&objectives
mission&vision
process marketing
SWOT
identifies strategic window
competitive advantage
Research
improve decision making
Environment
MACRO
micro
OPERATIONS MANAGEMENT+
STRATEGY
:red_flag:
Importance
competitive advantage
Decisions
:red_flag:
supply chain develpment
technology
capacity+facilities
workforce
Role
key decisions
long-term
short-term
Resource
meets customer needs
becomes outcome
Relevance
anyone: outputs/manages resource
OFFERING
#
#
customer perspective
identify target segments
differentiate it
FINANCE: SMALL/MEDIUM ORGANISATIONS
different forms
Essential...
set funding strategy
EXTERNAL BUSINESS ENVIRONMENT
affects behavior+performance
Analysis
#
PEST
STEEPLE
hastens globilisation
DESIGN
#
Product+Service
competitiveness
creative input
structurally managed
of Processes
decision making
Influences
performance capabilities
ability to serve markets
BLOCK 2: COMPETEING IN A GLOBAL MARKETPLACE
GLOBAL TRADE ENVIRONMENT
#
Challenges&Benefits
cultural
political
Models
relative/comparative advantage
Porter's
diamond
5 forces
BRANDING
image
equity
identity
reputation
ORGANISATIONAL CULTURE
Convergent
global
Divergent
local
values
Crossvergent
#
#
thinks globally, acts locally
INTERNATIONAL MARKETING
#
Checks :check:
strengths
attractiveness
weaknesses
globalisation
VS
customisation
competitiveness
foreign environment
ETHICS
CSR
innovates in developing countries/abroad
positively viewed
improves standards
EXCHANGE RATES+
TAXES
#
value of one currency in another
New approaches
monitors illegal practices
fluctuations bring significant changes
essential to understand to operate abroad
SUPPLY CHAIN MANAGEMENT
product's life cycle
#
Vertical
different
Horizontal
same
company owns
parts of the company
BLOCK 3: BUILDING LONG-TERM SUCCESS
#
RELATIONSHIP MARKETING
cultivates long-term exchanges
mindset shift
INTERNALLY
Enhances
profits
satisfaction
customer orientation
TIME :red_flag:& INNOVATION
short
medium
long
Cycles :red_flag:
business
product life
foster sustainable culture
LEADERSHIP
#
creates new visions inspires people to follow
trust+behavior+communication=KEY :
≠management
QUALITY
management approach
business' long-term viability
perception based model
assurance
VS
control
ACCOUNTING FOR VALUES
#
#
CSV
creates
innovation
social value
profits
global growth
≠CSR
by Kramer&Porter
debate: modified economic rationality
measurement choices
value
fair
deprival
historical costs
EMPLOYMENT ERA
challenges ideals
masks tensions
Challenges&Opportunities
rethink employee/employer interests
Emplyoment2Employability
employees...
develop new skills
control destiny
