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DIFFERENCES IN BUYING Best-Practice-Buying (INTRODUCTION :black_flag:…
DIFFERENCES IN BUYING 
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OWN LABEL = OWN BRAND = PRIVATE LABEL
- H&M only sells their own label
Manufacturer Brand = Property Brand = Branded goods
- product sold under the brand name belonging to manufacturer
ACTIVITIES DONE BY BOTH
- Forecasting trends
- Market Research
- Visiting Trade Fairs
- Comparative Shopping
- Range Planning
- Product Selection
- liaison with internal departments
- product pricing & negotiation
- reacting to sales figures via repeat orders & mark downs
- Managing and recruiting junior staff
- meeting financial targets
- contact with store varying staff
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