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Shaping business opportunities (Finance :moneybag: (Bank finance, Leasing,…
Shaping business opportunities
Marketing
Marketing process
Marketing research process
Marketing strategy
Segmentation, targeting & positioning
Customer-orientation
Relationship marketing
Brand architecturing
S-D logic
Marketing mix
Communication process
Measuring success
Branding
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Identity
Reputation
Image
Equity
Quality
Confidence
"Kapferer's Prism"
Corporate Strategy
Internal marketing
HRM
Brand advocates
Strategic performance :trophy:
Suvival vs. corrective action
Crisis vs. prevention
Mission, vision & values
International marketing environment
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:globe_with_meridians:
Macro environment
STEEPLE
Globalisation vs. customisation
Micro environment
SWOT
Competitive strategy
"Five forces"
Strategic focus
Strategic windows
Competitive advantage
Operations Management
Product & service design :lower_left_paintbrush:
Design thinking
QFD
Order-winners
Process design
Design factors
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Transformation processes
Quality management :star:
Risk mitigation & recovery
Risk assessments
Avoiding failures
Managing crises
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:red_flag:
"4-step framework"
Controlling quality
Perceptions-based
Supply chain management
Vertical integration
Outsourcing
Operations networks
Throughput efficiency
Channel conflicts
Channel partners
Bullwhip effect
Operations strategy
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Change management
Transformation culture
HRM
Resistance
Short-term vs. long-term perspectives
Marketing coordination
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Market reconciliation model
Market influence model
"Input-process-output framework"
Strategic improvement :chart_with_upwards_trend:
Importance-performance matrix
Performance objectives
Human Resource Management
Value players
Institutional entrepreneurs
EMPOWER
Shared values
Leadership
"Two factor Herzberg"
Strategic direction
Workforce culture
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Inspiring
Motivational
Embrace opportunity
Employee relations
Participation
EMPOWERED
Inclusion
Global workforces :silhouettes:
Exploitation
Diversity
Talent
Global Trade Environment :earth_americas:
CSR & Ethics
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:warning:
Increased consumer awareness
Consumer & worker protections
Social inequalities
Global imbalances
Eco-friendly
Consumerism
Proper Practices
IFRS
Regulatory Compliance
Politics
Globalisation
Market Entry
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Offshoring
Joint ventures, franchising & partnerships
Convergence
Divergence
Glocalisation
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International trade
Macro environment
Cultural preferences
Languages :speech_balloon:
Cultural shifts
Customer choice
"Diamond model"
"Comparative advantage"
Micro environment
Stakeholder power relations
Power vs. interest matrix
Political astuteness framework
Economic flows
Taxation
Transfer mispricing
Tax avoidance & competition
Foreign exchange
Importing & exporting :package:
Government interventions
EU, NAFTA
Innovation & Big Ideas
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:thinking_face:
CSV
Sustainable innovative culture
Continual improvement
Innovation cycles
NPD
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Finance :moneybag:
Bank finance
Leasing
Working capital management
Venture capital & private equity
Retained earnings
Cash flow management
Long-term value
Financial Reporting
SUSTAINABILITY