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TMA 03 (Value Creation (Marx (1859) (Cultural Context (Socially Valued…

- - - - Function Served
    - - Market Worth
    - - Technical Value
      - Socially Valued
        
        Comparative Market Value
  - - - IWatch
    - - Science
      - Engineering
      - Technology
  - - - Marketing
        
        Ability to conduct advertising campaigns
      - HRM
        
        Talented workforce
        
        Reputation to recruits
      - Finance
        
        Capital Venture Streams
      - Operations
        
        Technology & Automation in transportation
    - - Outside Interest Groups
        
        Conformity
        
        Important Issues
      - Shareholders
        
        Maximum Short-term return
      - Employees
        
        Autonomy
        
        Higher Wages
      - Suppliers
      - Customers & Consumers
      - Investors & Lenders
      - Government
      - Strategic integration of Value Timescales # # # # # # # #
  - - - System Disruption
        
        Social
        
        Political
      - Idea Generation
        
        Cross-Pollination
        
        External
        
        In-House
      - Conversion
        
        Selection
        
        Development
      - Defusion
        
        Spread
      - No Universal Solution
      - End to End View
      - Pinpoint weaknesses
      - Value-orientated Workforce
        
        Value Creation
        
        Shared Value
        
        Institutional entrepreneurs #
        
        Instititution
        
        Constant that spurs change
        
        Interest in Instititional Arrangements
        
        Leverage Resources
        
        Value Players #
        
        Identify areas of greater value
        
        Innovate to meet needs
        
        Critical Reflection
        
        Strength
        
        Individually
        
        Collaboratively
- - - - Disengagement
  - - - Collective Bargining
    - - Forced to address
        
        Employee Welfare
        
        Employment Rights
      - Vowed to make Drivers happier
      - Unfair Policies
        
        Complaints
        
        Refunds
        
        Sexual Harrassment
        
        Cult of the individual
        
        Toxic working culture
        
        Uber
        
        Approach
        
        Mr Jones Views
        
        Angry response to Q&A
        
        Travis Kalanick
        
        Leadership Training need
        
        Prescriptive automation
        
        Unfair exclusion - penalty
        
        Performance metric
        
        Humanity to interaction
      - Innovation
        
        Tipping facility
        
        Suggested by drivers
        
        Rejected by Uber
- - - - Short-term decisions
    - - Long-term value
- - - - British Icon
    - - Licenced
      - Untrustworthy
        
        Slow to catch a Red
        
        Longer route for cash
    - - Use the Cotton
    - - Protected
        
        Public Interest - Safety
        
        Raise Standards
        
        Increase entry requirements
        
        English
        
        Geographic knowledge
      - Political
      - Meter
      - Black Cabs
        
        Modernisation
        
        Added Value
        
        Tour Guide
        
        Buy Tickets to shows
        
        Salesmen
    - - Semi Autonomous Cars
        
        Blade runner Jonny cabs
      - Halo - 1st App
    - - Uber marketing budget
      - Uber not paying tax
        
        Based Abroad
      - Uber paying less than minimum wage
      - Recently Immigrated workforce
        
        Exploited
    - - Investment mode
      - £14 - £16 Pr Hr
      - Pre-booked
        
        Heathrow
- - - - Gradual #
      - Immediate #
      - Organisational
        
        Business Incubators
        
        Start-Up Support
        
        Training
        
        Facilities
        
        Typically
        
        Not for Profit
        
        Link to University
        
        Office Space
        
        Below Market £
        
        Local Community Firm Focused
        
        No Equity
        
        Desirable for Public Sector - Less Risk
        
        Start-Up Accelerators
        
        Focused on IT Firms
        
        Structured Cohort
        
        Equity Stake in Venture
        
        Rapid Growth
        
        Education & Monitoring
        
        Centric Model
        
        Typically
        
        Young
        
        Male
        
        Tech Enthusiast
        
        Gaming & Apps
        
        No Real Estate Model
        
        Co-Worker Space
        
        Favoured by entrepreneurs willing to share Capital
        
        Differences # #
        
        Technology Type
        
        Commercialisation
        
        Time taken
        
        Investment Model
      - Societal
    - - Business Cycles
        
        Expansion
        
        Increased resources thus Innovation
        
        Recession
        
        Decreased resources thus innovation
      - Product Cycle
        
        Introduction
        
        Gradual Growth
        
        Rapid Growth
        
        Maturity
        
        Decline
      - Waves of Economics
        
        Combined # #
        
        Established Innovations
        
        Economic Growth leading to decline
      - Virtuous / Vicious Cycle
        
        Resulting Good or Bad consequential behavioural change
  - - - Quick Value Return
      - Extension of existing
    - - Completely New
        
        Vision
        
        Ways of Working
        
        Product
    - - new culture
      - Re-launch or Dramatic recreation
      - Higher
        
        Risk
        
        Resource
        
        Investment
  - - - Disruption
      - Negative/ Devastating / detrimental
      - Out with the Old In with the new
        
        Devalue
        
        Destroy
      - Market Instability / Insecurity
      - Needs Creation
        
        Sector Devestation
      - Geographic movement
        
        Capital
        
        Labour
      - Competitive working environment