PLANNING IN MANAGEMENT
PLANNING IN MANAGEMENT
is a high-level overview of the entire business, its vision, objectives and valus. This plan is the fundamental basis of the organization and will dictate long-term decisions. This scope of the plan can be in two, three, five or even ten years.
must look forward, be robust but flexible, and be focused on accommodating future growth.
The managers of each level will be based on the strategic plan to guide their decisions. It will also influence the culture within the organization and how to interact with customera and the media.
Corresponds to the planning that is oriented to achieve the objectives of the organization and its purpose is to establish action plans.
Why and WHen?
Entrepreneur: president, partners, directors.
Long term. More comprehensive
Describes the tactics that the organization plans to use to achieve the ambitions described in the strategic plan.
It is a short-term document, low level that breaks down the broad mission statements into smaller, executable pieces.
Is usually carried out by middle level managers.
is a very flexible document wich contains anythig and everything necessary to achieve the goals of the organization.
Componets shared by most tactical plans:
1. SPECIFIC GOALS WITH DEADLINES:
The tactical plan will set this great ambition on smaller and actionable goals, this goals should be very specific and set deadlines to encourage action.
It must list the budget requirements to achieve the goals specified in the strategic plan for example: budget to hire personnel, marketing, supplies, manufacturing, and execute day-to-day operations of the company, besides listing the output and input flows is also a recommended practice.
It must list all the available resources to achieve the objectives of the organization, also it must include human resources, IP, cash resources, etc.
4. MARKETING, FINANCING, ETC.
Finally, the tactical plan should list the immediate strategy of marketing, supplies, financing, manufacturing, distribution, and PR.
Its scope must be aligned with the goals described above.
It describes the day-to-day running of the company, also draw a roadmap to achieve tactical objectives whitin a realistic time frame.
"Increase sales to 150 units / day" or "hire 50 new workers"
It's responsability of the low level managers and supervisor.
It can be single-use, or continous use as:
1. Single use Plans
: are created for events or activities that will happen once, for exaple sales program, a marketing campaign, a selection process, etc
2. Permanet Plans:
can be use it in multiple configurations permanetly, The permanent plans can be of several types namely:
: is a general document that dictates how managers should approach a problem. (specific plans on hiring workers, finalizing relationship with suppliers, etc,
: are specific regulstions according to which the company works.
describes a step by step process to achieve a certain objective.