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User (Content Format (Table (Pivot Table (Static (Yes/No/NA,…
User
Content Format
Tagline
Checklist
Description
Table
List/Card
Pivot Table
Static
Yes/No/NA
Number/Percentage
Download/CTA
Text
Dynamic
Header/Tab
Drill-down/up
Chart
Infographics
Images/Videos
Interactive Paths
Calculation
Education
Stage
Consideration
Comparing to other companies
Reputation
Service
Self
Agent
Exclusive Offer
Comparing to other products
Coverage
Inclusion
Exclusion
Pricing
Premium
Fee
Flexibility
Term
Riders/Fund Options
Eligibility
Return
Fixed/Minimum
Extra
Action
Q&A
Customised Plan
By needs
By profile
Purchase
Download Brochure
Awareness
Risk Management
Promising Investment