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environment (internal (culture (visible (dresscodes, symbols, office…
environment
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SWOT analysis
strengths
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eg-culture, specialist technical knowledge, customer loyalty
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weaknesses
eg-low customer retention, poor brand image, absence of important skills
oportunities
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changes in tech and markets, policies, tastes
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external
task
immediate effect
regulators
agencies, interest groups
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general
PESTEL
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legal
environment
governed by state, gov and int law
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