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$10K Sales Boost Analysis (3rd call (Answer any questions Strategic Boost…
$10K Sales Boost Analysis
During 1st call
How much time and resources do you have available to address your #1 priority?
Are you looking to hire someone to help you solve this #1 priority/help boost your sales?
Where exactly are you currently advertising and marketing your business?
You mentioned your top 3 challenges - What is priority #1 for your company during this fiscal year?
Ask - "If I can show you right now where you are already wasting opportunities to gain $20K in client value would you do business with my company today?"
2nd Call - Profit Boost Demo/CLV
From responses provided from BIQ, we will show Klipfolio Demo and CLV calculation
How quickly are you looking to get started with this "hired" help?
After 1st Call
Business Inventory Questionnaire (BIQ) MUST be completed first before next call to properly do the Sale Growth Opportunity Analysis - www.mentureme.com/businessinventory
Finding 5 Star Prospect
Spending at least $2500 per month on advertising & then take control of it to optimize.
Looking to hire and serious/committed to grow
Must have a sales team in place to close and convert
Current yearly revenue is between $1M- $20M
Speaking to decision maker/Business Owner
BEFORE UNIT- 1st call & Acuity Pre- Qualify Questionnaire
What are the 3 biggest challenges you are currently facing in order to grow your business?
How much additional sales would you like to generate for your company?
Name, Email, Phone. Company Title
How much are you currently spending each month on marketing and sales producing activities?
How many full time staff members do you have to help produce sales for your company?
After Profit Boost Demo
Strategic Profit Boost Action Plan (template) that highlights different investment options
Show them how to get 1-2 extra clients from CLV calculation
Put together 4 optimization areas where they can implement very quickly within 7 days that can create a noticeable effect within 30 days. Some examples: risk reversal/guarantee, bonus for conversion, offers, packaged or complimentary customer base reselling
We will create a separate document that outlines what strategies/systems we can help them implement so they will be able to cover our investment - CLV calculation and NOT NPV
3rd call
Answer any questions Strategic Boost Action Plan and which investment option to move forward with
Profit Growth Partner Agreement to sign back
Give USP documents for Owner and Team to fill out
Share online access to marketing tools, systems they currently use (ie Google Adwords, Google Analytics, CRM access, Quickbooks access
Request payment for $1500-$3000 per month
ALL tracking must be place before we start - accounting software integrated, tracking phone numbers
DURING UNIT - Onboarding and Monthly Activities
What are the tools and systems you are currently using and NOT using?
(Wordstream, Quickbooks, CRM system) we need to know for tracking purposes
What are their existing relationships they are NOT capitalizing on? ( do a relationship inventory, staff usage, customers referrals, suppliers/vendors, complimentary businesses, past clients etc)
Step #2 1. What are the strategies/tactics they are currently using and NOT using? (Business Growth Audit) Business Growth Audit - FORM already built -
http://mentureme.com/businessgrowthaudit/
Review - Run your numbers campaign and 10 multipliers for quick fix strategies they can implement (ie change headlines, offers, landing pages, go back to unconverted prospects with a new offer etc)
ONBOARDING to create quick results and must work together as a TEAM - Use Kickoff Meeting Powerpoint Template as an action plan for meeting
IMPORTANT - all tracking must be in place before implementation is started!
Step #1 - Conference Call Team with CEO and all staff (ie sales, accounting, VP marketing etc)
a)Discuss all reasons why MentureME was brought in and what the objective is, what MentureME & Client's roles and responsibilities are
b)Get each team member to sign letter of understanding and accountability to commit at least 5-10 hours per week
AFTER UNIT
Weekly emails sent to each CGI that is automated to get an growth optimization tip. We need to leverage their insight and knowledge to come up with better ideas. We are the spark to fuel the ideas and if each CGI gets 10% better then we will reach our growth goals
Give specific projects/tasks to each CGI to implement