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Shaping Business Opportunities (Marketing (Branding (Packaging (Secure,โฆ
Shaping Business Opportunities
Marketing
Branding
Logo
Recognisable
Naming
5 Process
Objectives
Creation
#
Evaluation
Choice
Trademark ๐ฉโโ๏ธ
Trademarking
Coined
Arbitrary
Suggestive
Descriptive
Generic
Packaging
Secure
Appealing
Sustainability
Labelling
Category ๐ฉโโ๏ธ
Reputation
Actions
Results
Outcomes
Market
Segment๐ซ
Premium
Middle-market
Low-end ๐
Targeting
Technology๐ฅ
GPS :silhouette:
Text
Email
Strategy
Adapting :beer_mugs: :world_map: :books:๐
Mix
Communications
Social media :desktop_computer:
Consumer :control_knobs:
Interaction :speech_balloon:
Co-ownership :handshake:
Loyality
Human
Openness
Collaboration
Influence๐
Restrictions :no_entry:๐
Reputation
#
Advertising
Restrictions :no_entry: ๐ฉโโ๏ธ
Organisation :control_knobs:
Influence :beer_mugs:
Communities :speaking_head_in_silhouette:
Niche
Mixed
Large
Customer Relations
Marketing
Relationship
External
Benefits
๐
Retaining ๐ท
Loyalty
Price ๐ซ
Life cycle ๐ฐ๐ฎ๐ฆ๐ช๐ฐ๐ป๐
Indicators ๐ญ๐๐ฆ
States
Communal
Tranitional
Transactional
Damaged ๐
Internal
Benefits
Promote
Employee types ๐ฃ๐๐ถ๐ฟ
Focus
Builds
Feedback
Communication
๐ค
Crisis ๐ฃ
Sabotage
External
Spill-over
Consumer/non
๐
๐
Internal
Employee
Managing ๐๐ฎโโ๏ธโจ๐
Truthfulness
Communication
Quality
Control
Operations
Risk
Perception ๐ฉโ๐
Analysis
Hazard ๐
Likehood
Impact
Risk
Management
Control
Action
2 more items...
Assessment
1 more item...
Resilience
1 more item...
Cause/effect diagram
Tools ๐ โ๐๐โ ๐ค
Importance perfomance โผ๏ธ4๏ธโฃ
3๏ธโฃ๐ Importance 1-9
3๏ธโฃ๐ Performance 1-9
Balance
Costs
Prevention
Appraisal
Failures
๐ฎ
๐ฉโโ๏ธ
6 Stigma
โฌ๏ธ Errors per M
โฌ๏ธ Quality
Perception
๐ฅ Combination
5๏ธโฃ Gap model
Dimensions of service
Employee relations
๐ทโโ๏ธ
Inclusion ๐
Empowerment
Flexible working
Participation
Profit sharing
Self-Management
Perspective
Economic
Legal
Regulation
Negotiations ๐ค
Managers
Decision-makers
Grievance ๐ก
Employees-Employers
Bargaining
Employers-Employees
Group ๐๐ค
Voice
Unions ๐ค๐ฃ
Effective outcomes ๐
Globalisation:world_map:
Triggers
๐ซ
Customer expectation
Market
Limited domestic
Small domestic
Growing
Encroaching ๐
Entry
:unlock:
Exporting :airplane:
Direct
Indirect
Joint Ventures
Strategic Alliances
Partnerships
Licensing
Franchising
Contracting
Manufacturing
Management
Trade
:handshake:
WTO :earth_americas:
Helps
Producers
Governments
Exporters
Importers
Competition :boxing_glove:
Comparative Advantage๐ซ ๐
Absolute ๐จ๐ณ๏ฟก
Relative ๐ฉ๐ช๐จ๐ปโ๐ซ
5 Forces
๐ญ๐ฅ
๐ฆ๐ฐโพ
๐ :moneybag:โ
๐โต
Substitues
Exchange rates ๐ฆ๐ญ
Forex
Tractions
Change suddenly
Predicting hard
Managers can
Same currency
Several counties :world_map:
Advance buying
Contracts own :pound:
Innovation
๐ก
Innovation
Start-up ๐ณ๏ธ
Accelerator
๐ฐ
Incubator
๐ซ๐ฐ
Culture
Change management
8 Process
Transformation
Under control
Resistance
Costs
Problems
Minimise risks
Leadership
Efficiency
Urgency
Empower
Strategy ๐
Time scales ๐ฐ
Short
๐ญ๐ญ
:checkered_flag:
Medium
๐ญ
๐ท
Long
๐๐ญ
๐ท๐ค
๐ท๐ช
Cycles
Business
Economy
Growth โฉ๐ท
Recession ๐๐
Product ๐
๐ถ
๐คฐ
๐
๐ง
Innovation creates
Virtuous ๐
Vicious โน๏ธ๐ช
Value
Value
Definition
Problem solving
Time Scales
Short
Long
Paradoxes
Accept
Confront
Transend
Stakeholders ๐ท๐๐
Shareholder
Short-term
Employees ๐ทโโ๏ธ
Management
Bonuses
Openness
Shared value
Institutional entrepreneurs
Chain
Generation ๐ก๐
Cross๐
Decentralisation ๐
:red_cross:Network๐
External
Missed opportunities ๐
Solution/Discovery networks ๐๐
Conversion
Selection ๐ฌ๐ฐ
Budgets ๐
Conventional ๐ญ๐
Funding ๐
Weaknesses๐
๐ช Indicators
๐ทโโ๏ธfeedback
Diffusion๐ท๐ฐ
Measuring
Market indicators
Expectations ๐
Non-GAAP
**
Informative ๐
Measurement window
**
Motivation ๐
Combining
**
Financial Measuring
Historical
๐ท ACTUAL
Deprival
Logic โ
Fair
Market-based
๐ท ESTIMATED
Shared (CSV)
Increases for all ๐๐ท๐
Collective impact
Common agenda
Shared measurements
Reinforcing activity
Communication
Support
Needs
Businesses
๐
๐ค
๐๐
Communities
๐ทโโ๏ธ๐ก ๐
โฟ๏ธ
๐ญ
Creating
Reconciving market
Redefining productivity
Utilisation
Procurement
Supportive location
Opperations
Financing
Supply Chains
:chains:
Employees
Conditions๐
Pay๐
Rights๐ฉโโ๏ธ
Exploitation ๐ฉโโ๏ธ
Intrapment๐ฉโโ๏ธ
Cheap Labour
๐๐ซ
Low Service
Counterproductive Targets
Employee Stress
High Staff turnover :wave:
Political
Taxes
๐ฉโโ๏ธ
Multinational trading
Transfer Pricing๐ซ
Arm's Length
Unrelated
Legal
Market negotiation
Transfer pricing
Illegal ๐ฉโโ๏ธ
Reinvoicing
Abusive transferring pricing
Difficult implementation
Minimising Tax bill :female-judge:
Unitary Taxation
Jurisdiction based
Sales :moneybag:
employees :construction_worker:
assest value :blue_car:
Obstacles
All adopt
Conflicting interests
Technical :desktop_computer: