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CONTRABRIEF (THREATS AND OPPORTUNITIS (is a tool for studying the…
CONTRABRIEF
KEY FACTS
Briefing is the strategic part of preparing an advertising action. It is the orderly, strategic and creative choice of data that will allow us to define advertising objectives in a correct and measurable way. It is a written document where the marketing department must put all the necessary information to make clear the commercial differences and define what they want to achieve with advertising.
An advertising agency or professional of commercial/institutional communication must know at least the data reflected in the following index
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BACKROUND
background or background is used to name all those processes or execution routines that are performed in the background. This means that the process is taking place with a low priority and you do not always have the CPU (Central Processing Unit) running your code sequentially.
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THREATS AND OPPORTUNITIS
is a tool for studying the situation of a company, institution, project or person, analysing its internal characteristics (Weaknesses and Strengths) and its external situation (Threats and Opportunities) in a square matrix.
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