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UMA Marketing Plan (SWOT Analysis (Weaknesses (Customer Services is still…

- - - - Warehouse Management
      - Delivery Services
- - - - Low to mid-range with acceptable quality
      - Last for medium term (3 to 5
        years).
- - - - JYSK Vietnam
        
        Strong Points
        
        Global Company
        
        37 ages brand
        
        Scandinavian style
        
        Weak Points
        
        New Brand in Vietnam
        
        Brand Awareness is still weak
        
        E-comerce website still have a lot of issues
        
        Price is still high
        
        Product Price
        
        Mid range
        
        Last for medium term (3 to 5 years)
      - Nha Xinh
        
        Strong Points
        
        Good Design
        
        Long history
        
        Well Quality
        
        Weak Points
        
        Weak Social Marketing
        
        Non-standard E-commerce Website
        
        Product Price
        
        Mid to high range
        
        Last for medium to medium-long term (3 - 8 years)
      - Chilai
        
        Strong Points
        
        Well-known Brand
        
        Good Design
        
        Weak Points
        
        Weak Social Channel
        
        Website is not friendly
        
        Product Price
        
        Mid to high range
        
        Last for medium to medium-long term (3 - 8 years)
      - KasaGrand
        
        Strong Points
        
        Biggest Sales Area (15.000 sqm - 2016)
        
        Offer more than 100 world-famous brands
        
        Weak Points
        
        Weak Brand Awareness
        
        Low-tech website
        
        Product Price
        
        Mid to high range
        
        Quality is acceptable
    - - IKEA
        
        Strong Points
        
        One of biggest Home & Garden Brand all over the worlds
        
        Long history
        
        Very wide product range
        
        Cover a lot of price ranges
        
        Weak Points
        
        Business Model is strange for Vietnam market
        
        Weather & Vietnam Environment will be the challenge
        
        Will be big merchandise mart, so not familiar with Vietnamese shopping behavior
        
        High delivery fee
        
        Product Price
        
        Low to high price range
        
        Last for medium term (3 to 5
        years).
  - - - 2020: 98 mil
      - 2030: 57% Rural, 43% Urban
      - Source: UNDP
      - Averange GDP of 2030: 91mil / month
    - - Consumers are increasingly willing to spend on mid and
        high-end home décor and furniture products
      - Estimated 1.5 million Vietnamese people capable
        of spending on high-end home décor and furniture products
      - There is a growing trend of the younger generation to move out of their parents’ house
    - - Selection
      - Quality
      - Customer Services
- - - - UMA Members
        
        Mobile App Development
        
        Good UI-UX
        
        Easy to check special offers
        
        Follow & Do Quests
        
        Membership Level
        
        Based on purchased value
        
        By change point from quests
        
        More benefits
        
        Member Quests
        
        Centralize quests management
      - Smart Interior Design Services
        
        Intelligent Customer Request Summary System
        
        Furniture Library
        
        Inspiration Blog Posts
    - - Develop weekly best price package for customers
    - - Develop new product
        
        Price Range
        
        High class range
        
        Best Quality
        
        UMA Style
        
        Define core product design styles
        
        Modern
        
        Simplify
        
        High-class
        
        Traditional
      - Enlarge market
    - - Keywords Dictionary
      - Keyword Trend Creator
      - Backlink planning
  - - - Social Channels
        
        Facebook
        
        Post Categories
        
        Education
        
        Blog Post Sharing
        
        Tips & Tricks
        
        Case Studies
        
        Industry Research
        
        Answers to FAQs
        
        Live training videos
        
        Conversation
        
        Questions
        
        Polls
        
        Ask for advice
        
        Caption the photos
        
        Inspiration
        
        Quotes
        
        Trivia / Amazing Facts
        
        Gorgeous images
        
        Connection
        
        Behind the scenes
        
        Product Previews
        
        Photos of UMA Life & Events
        
        Entertainment
        
        Fun holidays
        
        Viral Videos
        
        Contest & Giveaway
        
        Puzzles
        
        Promotion
        
        Discount
        
        Services
        
        Promotion Events
        
        Product Promote
        
        Product Post
        
        Collection Post
        
        Carousel
        
        Product introduce videos
        
        Keywords Dictionary
      - Ads
        
        Monthly Topics
        
        Categories