Please enable JavaScript.
Coggle requires JavaScript to display documents.
CB06: Hipster This Kopitiam (Consumer Motivation (Model of Motivation…
CB06: Hipster This Kopitiam
Consumer Motivation
Needs
Innate Needs
Food
Water
Air
Sex
Acquired Needs
Prestige
Affection
Power
Learning
Goals
Positive Goal
Approach Object
(Behavior is
directed
)
Negative Goal
Avoidance Object (Behavior is
directed away
)
However if goal is not attained, behavior
directs to a
Substitute Goal
Goals and Needs are
interdependent
Model of Motivation
Drive
Behaviour
Goals/ Need Fulfillment
Tension
Unfulfilled Needs
Arousal of Motives
Physiological Arousal
Emotional Arousal
Cognitive Arousal
Theories of Needs
Maslow's Hierarchy of Needs
Safety
Physiological
Social
Ego
Self-Actualization
McClelland's Three Needs Theory
Need of Achievement
Need for Affiliation
Need for Power