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SHAPING BUSINESS OPPORTUNITIES (Competing in a Global Context…
SHAPING BUSINESS OPPORTUNITIES
Big Ideas in Organisations
Growth potential here leads to ...........
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Marketing
Marketing Environment
Micro environment
Macros environment
The Marketing Mix
Pricing
Product
Promotion
Concept
Function
Process
Orientation
Mission, vision and values
Operations Strategy
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Performance Objectives and linking to Operations Management
Operations Strategy
and sustainability
and dependability
and flexibility
and cost performance
and speed
adaption over time
and quality
Financing
New initiatives in financing - how marketplace lending is changing
Online Financing
Peer to Peer lending
Microfinance
Crowdfunding
Gift and reward
Equity
Competing in a Global Context
Successful Supply Chain Management
Collaborative relationships
Efficiency - throughput efficiency model
Coordination - bullwhip effect
Outsourcing vs integrated supply chain
Financing
Tax considerations
Exchange Rates
Regulations
International Operations
Advantages
Complex supply networks
Adaptable processes
Adapt products/services to customer needs
Cultural awareness
Disadvantages
Offshoring vs reshoring
Cost benefits
Effects of Global Innovation
The shrinking world - advances is transportation and technology
Comparison culture - use of HRM
Global Culture - convergence/divergence
International Marketing
Why Global?
Low growth domestic market
Small domestic market
Customer drivers
Saturated domestic market
Competitive forces
Cost factors
Portfolio balance
Building Long Term Success
Sustaining long term success depends on successful
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Creating Value
Creating Shareholder value
Measuring Value
Long Term Marketing
Relationship Marketing - maintaining long term relationships
Internal Marketing - staff role in brand identity
Managing a crisis
External - Scandals
Internal - brand sabotage
Managing (Griffin 2008)
Assess
Acknowlege
Formulate response
Implement
Change Management/Change Leadership
Change management - focus can be on innovation but by itself is inadequate
Change Leadership - focus is on transformation articulating a vision for the future
Leadership & Motivation
Leadership providing direction
Motivational theories
Herzberg
Maslow
Staff Management
Employee Relations
Empowerment
Demand for profit vs employee welfare
Value Player - how to develop innovative strategy for organisational values
HRM
Stakeholders