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B207 - Shaping business opportunities (download # (Marketing streams…
B207 - Shaping business opportunities
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Input Output Management
Cost Effective
Processing
Material
Information
Customers
Transformation
Information
Possessions
Location
Storage
Physiological or psychological
Adaptive
Changes in circumstances
Technological advancements
In response of competitors
Customer needs
Upwards integrated
Downwards integrated
Management of bullwhip effect
Reduce
Number of stages in supply chain
Lead time
Promotions
Manage
Information flow through the supply chain
Place less but more frequent orders
Operating in foreign market
Converge, diverge or crossvergance ?
Outsource
Business functions
Reduce cost
New, cheaper suppliers
Increased complexity of supply chain
Using Subcontractors
Loss of control
Risk framework, severity and likeliness of occurrence
Plan to mitigate
Operational resilience
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Finance business through:
Retained earnings
Working capital management
Leasing
Bank Overdrafts
Debt factoring
Crowd funding
Maintaining the cash flow
Micro-finance
Peer-to-peer lending
Responsibility
Monitor performance
Micro and macro environment analysis / SWOT
Risks and opportunities
Monitor exchange rates
Awareness of tax payments in operating country
Accounting for value
Providing reports to government institution
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Manage
Employee needs vs Employer needs
Relationships within multicultural environment
Employee development
Recruitment in globalized environment
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Mission and vision
Analyse macro and micro environments
Tailor offering
New product development
Targeting strategy
Holistic marketing mix
Marketing streams
Advertising
Personal selling
Direct
Digital
Sales promotion
Sponsorship
Not-for-profit marketing
Changes in operations
Design
Product
Service
Process
Analysis of market
The five force competition
The Diamond Model
Maintaining brand reputation
Globalize or localize the offering?
Ethical marketing aproach
Marketing for a long term
Relationship marketing
Managing crisis
Measuring marketing success
Quality and Improvements
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Implement
Quality measurement tools
Consistently review quality performance
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Human Resources
Better way on recruitment
Invest in employees
Finances
New revenue streams
Drive down cost
Operations
Outsourcing
Drive down cost per unit
Process design
Improvements in product process/ manufacturing
Marketing
Improvements in advertising strategy
Penetrating a new segment
After financial crisis 2008
Consistent job cuts
Reduction in pension value
Vague performance indicators
Less innovative environment then private sector
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Additional income through donations
Allows experience gains for volunteers
Reduces the pressure from public institutions
Short Term Thinking
May affect future profits
Reduce willingness to innovate and prosper
May damage companies reputation
Identify key business stakeholders
Manage these stakeholders according to their power and interest
Employees with leadership skills placed at all levels
Leaders will share companies vision and generate followers
Must be adoptive
In line with the business activities
Support
Local communities / businesses
Access a new market
Generate profit
