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Shaping business opportunities (Global context (Global trade environment …
Shaping business opportunities
Big ideas
Marketing
Research
Offering
Marketing mix
Services and nonprofit
Environment
Segmentation
Operations
Strategy
Coordination with marketing
Design
Product
Service
Finance
Small and medium-sized organisations
External environment
#
International trade
Offshore
Onshore
Types
Environmental agendas
#
Politics
Ideologies
Choice
Economic stability
Public sector value
Global context
Global trade environment
Opportunities
Increasing specialisation
International (political) agreements
Barriers
Increasing populist push against globalisation
The cost of inequality
Challenges
Politics
#
Cultural considerations
Offshoring
Cost of potential reshoring
Michael Porter
Competitive advantage
Five forces of competition
Comparative advantage
Relative
Absolute
Economic and financial flows
Multinationals
Foreign Direct Investment
Exchange rates
Tax considerations
#
Unitary
Transfer pricing
Globalisation
Glocalisation
Name
Equity
Identity
Reputation
International marketing
#
Ethics
Corporate social responsibility
Supply chain management
Bullwhip effect
#
Vertically integrated
Opportunities
Control
Challenges
Lack of flexibility
Outsourcing
Convergence
Divergence
Crossvergence
City leadership
Employee relations
Trade Unions
)
Race to the bottom
Building long term success
Differences
Market worth
Creation
#
#
Stakeholders
Soft skills
Hartley and Fletcher's astuteness framework
Ideas in time
#
Innovation cycles
Product life cycle
Business
Envrionmental
Improvement
Operational risk
Employment relations
Economic analysis
Macro
#
Micro
#
Negotiations
Transition from Trades Unions
Employee voice
Flexible working
Theories
Eg. Rogers (1962) Diffusion of Innovation
Eg. Kotter (1996)
Need
Over time
Resistance
Accounting
#
Measurement
Choice
Challenges
Creating shared value
Long-term marketing
#
Motivation
Study Skills
Mindmapping
Critical thinking
Audit
