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Appendix 15: How Carrefour Seeks to Nurture Long-Term Value Creation from…
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Note 1: Marketing will play an important role in quality assurance with operations and other stakeholders
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Note 2: How has this scandal impacted staff perceptions of the brand? What additional training/support have they received to handle this crisis when faced with customers? (HR support) + How have marketing being involved to manage the crisis and potential brand damage?