Please enable JavaScript.
Coggle requires JavaScript to display documents.
B207: Module Mind Map (Marketing (Marketing/branding in a global context #…
B207: Module Mind Map
Marketing
Marketing/branding in a global context #
-
-
Globalisation vs Customisation #
Different customs and tastes #
-
-
Convergence/divergence
-
-
Crossvergence: the crossover between divergence and convergence #
-
-
Quality and improvement
Six Sigma - a process improvement which aims to accomplish low level errors, a model adapted by many organisations
Correlation between quality products/services and long-term success #
-
International operations/supply chain management #
-
-
HRM in a global context
Globalisation
-
Cooperation across the business functions to meet different cultural needs of consumers and suppliers #
-
-
Change management
Implementing change with strong organisational support # #