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G2-The Classic：Slow Fashion and Ethical Economy-Everlane…

- - - - Comfortable and Affordable For Customers
      - Wanting Value
    - - Customers' Behavior
        
        Touching Things Before Buying
        
        High Quality or not
  - - - We sell :star:ethically-made clothing and accessories : to those who :checkered_flag:want to know where the clothes come from and care about the quality of them.
    - - Hybrid
        
        Selling Clothes
        
        Social Enterprise
        
        Natural Material
        
        Environment-friendly
    - - the Process and Cost of Everything
        
        5W1H
      - Markup
        
        Tell the Stories of Factories
    - - Skip Middleman
- - - - Intermediate price (cost of goods + shipping + team operating expenses)
      - Highest price (cost of goods + shipping + team operating expenses + company development funds)
      - Lowest price (cost of goods + shipping)
  - - - 2015
  - - - Durable Clothes
      - Classic
    - - Quality Guarantee
      - Ecofriendly
      - Transparency
- - - - Cheap
      - Simple but Classic style
    - - Fast Fashion
      - Higher Price–Performance Ratio/ Cost–Performance Ratio
    - - Easy to buy
      - More Style
  - - - Style
        
        Simple/ Classic
      - Models
        
        Westerners
      - Place
        
        Selling on their own online websites instead of e-market places.
    - - Customers' account-required
        
        Lativ: No
        
        Having no risk of personal information leaking.
        
        Everlane: Yes
        
        Having more data base,
      - On the first page of Women category
        
        Lativ:女裝新品
        
        Everlane: Women's
      - Item display
        
        Everlane: Items with a model and motion
        
        Lativ: Item only
      - Price
        
        Lativ: Items are cheaper, but with less information.
        
        Everlane: Items are more expensive, but with more information.
      - Overseas shipping
        
        Lativ: Do not offer.
        
        Everlane: Conditional offering
      - Physical stores
        
        Lativ: Still having no physical stores.
        
        Everlane: Opening its first physical store in 2017.
        
        "Our customers tell us all the time that they want to touch a product before they buy it," Preysman said. "We realized we need to have stores if we're going to grow on a national and global scale."
  - - - fast fashion
        
        western casual
        
        "all family" brand
        
        lower prices
        
        less amount, diverse styles
      - all made in TW
    - - online shopping
      - lower price
    - - affordable price
      - Original brand in Taiwan
      - numerous chainstores