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Text Analytic (Web Mining (Search Engine (Response Cycle (Query Analyzer,…
Text Analytic
Text Mining
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Process
- Create Term-by-Document matrix
Remove stop word, punctuation
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Web Analytic Metric
Traffic sources
Referral websites
- Other Website contain link to your Website
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Direct
- Bookmark
- Type URL directly
Visitor
profiles
Geography
- Allow to see visitor location
(country, state, city)
Keywords
- Identify what keyword visitor used,
distinct visitor group by aggregate keyword
with same attribute
Content Groupings
- Group content correspond with
specific product
Web site usability
Page views
- Average page view per visitor
Click map
- Percentage of clicks each items on Web Page
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Time on site
- How long does visitor stay on Web
Conversion
statistics
New visitors
- Study trends in new visitors
to increase visibility
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Sales/Conversions
- Monitoring online purchase,
completed registeration