Please enable JavaScript.
Coggle requires JavaScript to display documents.
Group1 Business Growth Strategy Boost-Conversion (Weekly vocabulary (Top…
Group1 Business Growth Strategy
Weekly vocabulary
Contingency
Spectrum
Trajectory
Robustness
Overstretch
Top Line
Gross sales or revenue
Bottom Line
Net income or profit
Growth through Scaling
Identify a high growth potential market segment
:red_flag:Competitor analysis
Better understand the different positions and the strategies of primary competitors
:red_flag:Environmental analysis
Understand business contexts, trends and direction of development
:red_flag:Analyze structure of market segment or industry and competitive dynamics
Five forces analysis
:red_flag:Competitive life cycle analysis
Emergent stage, growth stage, mature stage, decline stage
:star:Analysis of competitive position
:check:Make a plan robust to different scenarios
Formulate a plan that is robust to different scenarios
:red_flag:Capabilities analysis
Enable us to scale things up and compete at a different level
:red_flag:Stakeholder analysis
Understand what these scaled up stakeholders are expecting
:red_flag:Internationalization analysis
Understand how a geographic expansion would be a part of your scaling strategy
:red_flag:Diversification analysis
Scale all the stuff behind the scenes in your business
Introduction
Understanding Strategy Growth
Growth can be risky
Growing too slow (give up position, lose standards battle)
Growing top line, not bottom line
Growing too fast (beyond capabilities)
Growing in the wrong direction
Overstretching
"Smart Growth" question
Are we ready to grow?
What are the best ways for us to grow?
How much should we grow?
What are the risks of growth
Why should we grow?
How can we manage those risk?
Growth is not always imperative
New venture
Niche market firms
Succesful, slow growth firm
Growth Strategy
How to grow , strategically?
Intentional
Proactive
Consistent with company puepose
Growth Strategies
Growth via market entry
Growth through aquisition
Growth through scailing
Organic growth through innovation
Scenario Planning
:red_flag:
Step 3: Contruct scenarios
Select two of the most important uncertainties, plot on axes
Two different outcomes arising from each of the two uncertainties
Plot some of the different scenarios to help you visualize the differences
Pro tip
:pencil2: each quadrant of the 2X2 should be nearly mutually exclusive
:red_flag:
Step 4: "Write" your scenarios
Visualize those scenarios
Use vivid descriptions
Focus on plausibility, but embrace the scenarios you’ve created
Generate details
Imagine the evolution of each scenario
:red_flag:
Step 2: Identify key trends and uncertainties
Focus on the big issues
:pencil2: which factors will have the most impact on your business?
seek a variety of perspectives
Distinguish trends from uncertainties
Prioritize uncertainties
:pencil2: which are most important, and most uncertain?
:red_flag:
Step 5: Reflect on current strategy
Examine robustness of strategy across the different scenarios
Use these possible futures to reconsider your strategic decisions
Seek to identify opportunities for more robust strategic moves
Repeat the process with different combinations of uncertainties
:red_flag:
Step 1: Identify key strategic issue
Appropriate time horizon
:pencil2:“goldilocks” approach to uncertainty
Seek input inside and outside the
organization
Important strategic decision with large potential impact
Take contextual, competitive, and
organizational issues into account
Members
104212033 Jason
104212044 Pauline
104212018 Martin
104212080 Amy
104212014 Diane
105245914 Ace
Introduction of Scenario Planning
WHEN
:question:
Early
Generate creative ideas, and spur unusual strategy identification
Later
Test “robustness” against a range of alternative futures
WHAT
:question:
Part of larger strategic analysis to formulate then access robustness of strategy
Functions
Another way to make a forecast of the future not only adapt "single-point " method
Pushes strategist to step outside one's particular assumptions
Framework helpful in formulating a strategy that robust to different scenarios
Identify future factors
Trends
relative certain things
Uncertainties
particularly pose large impact on the outcome of decision
Employed to generate multiple scenarios of future
Structure analytical thinking
Avoid "group-think"
