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Social Analytic (Social Vs Industrial Media (Frequency SM is…

- - - - Centrality
        
        Quantify the importance of particular node
        within a network
      - Density
        
        Proportion of direct ties in a network relative
        to the total number possible
      - Bridge
        
        Fill a structure hole
      - Distance
        
        Minimum number of ties required
        to connect two actors
      - Structural holes The absence of ties between
        two parts of network
    - - Clustering coefficient
        
        Measure likelihood that 2 members of a node are associates
      - Cliques and social circles - Cliques = every individual is directly tied to every other individual
        
        Social circles = Less tightness of direct contact
      - Cohesion
        
        Degree to which actor connect directly to each other
    - - Mutuality
        
        Two actor reciprocate each other's friendship
      - Multiplexity
        
        no. of content forms contained in a tie
      - Network closure - Measure of completeness of relational triads
      - Homophily
        
        Actors form ties with similar
        (Gender, race, occupation)
      - Propinquity
        
        Tendency for actors have more ties
        with geographically close others