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3.1 SEGMENT DATA FOR INSIGHTS (:star:SCOPE (USER (:fishing_pole_and_fish:…
3.1 SEGMENT DATA
FOR INSIGHTS
:star:
SCOPE
USER
90 DAYS
MAX
SPAN
MULTIPLE
SESSIONS
:fishing_pole_and_fish:
AGE
DATE
RANGE
COMBINATION
SEQUENCE
OF
ACTIONS
SESSION
CONFINED
USER
BEHAVIOR
IN
1 SESSION
:fishing_pole_and_fish:
GOAL :soccer:
COMPLETED
REVENUE :moneybag:
DURING
SESSION
ALL
SESSIONS
ORIGINATE
FROM
A CAMPAIGN
HIT
:fishing_pole_and_fish:ALL
WHERE
REVENUE > :heavy_dollar_sign:10
MULTIPLE
SEGMENTS
1 REPORT
:fishing_pole_and_fish:
PURCHASERS
VS. :heavy_multiplication_x:PURCHASERS
DIFF
TRAFIC
SOURCES
SEE
USERS
TYPE
EACH
1 more item...
BUILDING
BLOCKS
DIMENSIONS & METRICS
:fishing_pole_and_fish:
USER TYPE
EXACTLY MATCH
"RETURNING USER"
COUNTRY
"EXACTLY MATCH"
"USA"
ECOMMERCE CONVERSION RATE
<
"0.2%"
NON-DESTRUCTIVE
FILTERS
TYPES
CUSTOME
YOURS
IMPORTED
DEFAULT
USE-CASE :fishing_pole_and_fish:
SPECIFIC
LOC
:red_cross:BUY
AS
BEFORE
SEGMENT
AS
AUDIENCE
BASIS
RETARGETING
CAMPAIGN
LIMITS
TOTAL
SEGMENTS
1000
100
100
PER
REPORTS
4
DATE
RANGE
USER
BASE
90 DAYS
FIRST
1000
SESSIONS
FIRST
SESSION
31 DAYS
AUDIENCE
SEGMENTATION
BENEFITS
ISOLATE
&ANALYZE
USER
SUBSET
WHICH
SUBSET
PERFORM
HIGH
LOW
BEST PRACTICE :one:
COMPARE
NEW
VS.
RETURNING
ANSWER
WHO CONSUME :question:
MORE
TIME
CONTENT
PAGE
VIEWS
LANG
NEW
ANDROID
SESSIONS
FROM
RETURNING
RETURNING
AGE
GENDER
CONVERTORS
VS
NON
https://support.google.com/analytics/answer/3125360#compare
BEST PRACTICE :two:
BOUNCERS
VS
NON
:question:
BOUNCERS
%
HIGHER
COUNTRIES
LANGUGAES
BROSWER
DEVICE
PAGES
HIGHER
BOUNCE%
COHORT :three:
DATE
CONDITION
TYPE
:fishing_pole_and_fish:
BRANDING
BUSINESS
BY
MONTH
CHECK &
1 more item...