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Sales Density Targets
Product Type
Location of the Store
Can separate products by colours
Space Productivity Index :pencil2:
Space Elasticity :pencil2:
Free Flow
Boutique Layout
Grid Layout
Herringbone Layout
Loop Layout = Racetrack
Spine Layout
Aim to deal with those Issues:
Kotler 1972 -> Conscious designing of space to create certain effects in buying
Donovan, Rossiter 1982 study -> in store experience is a significant predictor of spending & time spend at the store
Increase store traffic by creating a buzz or by attracting customers from the street
Converts the traffic into sales by putting customers intro right mood
Encourages customers to stay longer in the store -> so spend more money
Aims of Internal Design
Signage & Graphics
Feature Areas
Design is especially important in the Entry Area
