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PESTLE for TRANSNASIONAL (TECHNOLOGY (PROCESS (Big data for transport…
PESTLE for TRANSNASIONAL
TECHNOLOGY
PROCESS
Big data for transport company. Ex: Electronic logging saves data on time spent driving, mileage, fuel usage, driver coaching.
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PEOPLE
In 2017: 80.1% Malaysian above 15 y old use Internet, 80.4% use Internet to find info about goods & services.
ECONOMIC
PROCESS
Increase oil price, increase no.of trips
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ENVIRONMENT
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PROCESS
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Safety Technology Innovation (Airbag, Bus Structure etc.)
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SOCIAL
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TECHNOLOGY
Grab introduces private bus; Grab Coach, to cater demand of large groups
POLITICAL
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TECHNOLOGY
Land Public Transport Commission (SPAD) provide guideline for bus operators in their website (www.spad.com.my)
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LEGAL
PEOPLE
SPAD Industrial Code of Practices for Bus drivers & management.Ex: Training, Vehicle mngment, Road risk
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PROCESS
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Bus operator to adhere to policies by Land Public Transport Comission (SPAD) Ex: speed limit, GPS
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