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Ecommerce Image Personalization (Data Problems (Attribution (From other…
Ecommerce Image Personalization
Data Problems
One Single Hero Image
Attribution
From other than image
Relative to others
Copy/Title/Price
Anyway
Need Recommandation/Prediction Engine
Change during sessions without confusing
Pool of images for each product
Different aesthetics
Different shots
No clickbait
high click but low engagment
Fast response
continuouse learning
Online learning
cost of exploration high with low number
small samples
Interleaving engineering
Shortcomings
Too manual
just a/b testing
not personalized just general
first in and not keeping optimization
things are not mobile optimized
Features
Social Proof Photos
Hero Image Optimization
Hero Image Personilization