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2.6 More Data Collection Config (USER ID (OVERRIDE :arrow_lower_left:…
2.6 More Data
Collection Config
:star:
[
https://analytics.google.com/analytics/academy/course/7/unit/2/lesson/6
]
DEMOGRAPHIC
&
INTEREST
REPORT
SETTINGS:
ADMIN :arrow_forward:
PROPERTY SETTING :arrow_forward:
ANDER
'ADVERTISING FEATURES'
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INTERNAL
SITE
SEARCH
USES
KEYWORD
IDEAS
OPTIMIZE
NAVIGATION
SITE
LAYOUT
IDENTIFY
CONTENT
MISSING
OBSCURE
SET:
ADMIN ---- :arrow_right:
VIEW :arrow_right:
VIEW SETTINGS :arrow_right:
'SITE SEARC SETTINGS' :arrow_right:
'ON'
QUERY
PARAMETER
USED
USUALLY
? :heavy_plus_sign: LETTER/WORD :heavy_plus_sign:
=
ELIMINATE
DUPLICATE
DATA
BY CLICKING
“Strip Query Parameter out of URL.”
:heavy_multiplication_x:
IF
HAVE
SEARCH
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METRICS
WHERE?
'SITE SEARCH'
UNDER
BEHAVIOR
'OVERVIEW'
HOW
MANY
OF
USERS
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'SEARCH
EXITS'
AMOUNT
SEARCH
JUST
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REFINMENTS'
TIMES
SEARCH
AGAIN
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'TIME :timer_clock:
AFTER
SEARCH' :mag_right:
USER
STAYED
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AVERAGE
SEARCH
DEPTH'
PAGES
VIEWD
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CALCULATED
HOW?
https://support.google.com/analytics/answer/1032321?hl=en
REPORTS
USAGE
SPLIT
BY METRICS OF
ACQUISITION
CONVERSION
BEHAVIOR
SEARCH
TERM
SHOW
ALL
SEARCHES
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IN
TABLE
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PAGES
COMMONLY
SEARCHED
ADD
SECONDARY
DIMENTSION
'SEARCH TERM'
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:five: :question:
https://support.google.com/analytics/answer/1032402?hl=en
CALCULATED
METRICS
MANIPULATE 1
OR
MORE
METRICS
:heavy_multiplication_x:
:heavy_plus_sign:
:heavy_minus_sign:
:heavy_division_sign:
FORMULAS
LIMITATION
1024
CHARACTERS
:fishing_pole_and_fish:
CHANNEL
GROUPINGS
EDIT :pencil2:
EXISTING
:red_cross:RETROACTIVE
CREATE :zap:
NEW
RETROACTIVE
CONTENT
GROUPINGS
ORGANIZE :fishing_pole_and_fish:
SITE
CATEGORIES :cat:
ETC...
FOR EACH
PAGES
EACH
CONTENT
GROUP
UP
TO
5
CONFIGURATION 3
:METHODS
:one:
TRACKING
CODE
:two:
:arrow_left:EXTRACTIONS
USING
PAGE
URL
USE
REGEX
EXTRACT
GROUP
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:three:
RULE
:fishing_pole_and_fish:
USE
1
OR
MORE
TOGETHER
CAN
BE :bee:
DIMENSION
IN
CUSTOME
REPORTS
:red_cross:RETROACTIVE
SUGGESTION
ANNOTATION
WHEN
CREATED
ENHANCED
ECOMMERCE
COLLECT
BEHAVIORAL
DATA
LIKE
USER
INTERACTION
ON-SITE
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PRODUCT
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CHECKOUT
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INSIGHT
SHOPPING
ACTIVITY
SPECIFIC
THINGS
PRODUCT
CLICKS :three_button_mouse:
LINK
TIMES
DETAILS
PAGE
VIEWS
ADDING / REMOVING
CART :shopping_trolley:
INTERNAL
PROMOTION
IMPRESSIONS
CLICKS :three_button_mouse:
CHECKOUT
PROCESS
INITIATION
PURCHASES
REFUNDS
SETTINGS
DYNAMICALLY
PASS
INFO
THROUGH
JS
CODE
js CODE
INSERT
PRODUCT
PAGES
SEND
DATA
VARIOUS
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:fishing_pole_and_fish:
TRACK
USER
ADD-TO
CART
:
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IMPRESSIONS
USER ID
OVERRIDE :arrow_lower_left:
SET
MY
IDENTIFIER
FROM
CRM
CUSTOMER
DATABASE
ONLY
IF
CUSTOMER
LOGED-IN
IF :heavy_multiplication_x:
RETURN TO
DEFAULT
DEFAULT
GA
SETS
ANONYMOS
IDENTIFIER
STORED
IN
COCKIE :cookie:
NEED
USER
LOG-IN
BUT
CAN
EMAILS
ADD
TO
LINKS
THERE
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REQUIRE
GENERATE
USER-ID
THROUGH
JS
& SEND
TO
GA
WITH
HIT
'SESSION
'UNIFICATION
AVOID
ONE
USER
MULTIPCLE
IDs
VIEW
SET
SPECIFIC
FILTER
TO
CONTAIN
ONLY
DATA
WHERE
USER ID
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DATA
LESS
BUT
DEEPER
FOR
LOOGED-IN
& INTERACT
MULTIPLE
DEVICES
ENABLE
ADD
REPORT
USER-ID
COVERAGE
CAN
COMPARE
%
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INSIGHT
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SEGMENTS
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CROSS
DEVICE
MODIFY
REPORT
USER
EXPLORER
VIEW
E.G.
AUTHENTICATED
CHECK :diamond_shape_with_a_dot_inside:
REPORTS
:latin_cross: CROSS-DEVICE
OVERLAP
PATHS
ADJUST
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UNDERSTAND
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MOBILE-DEVICE
INFO
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ACQUISITION
UNDERSTAND
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:fishing_pole_and_fish:
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DATA
IMPORT
:old_key:MATCH
CONNECT
2 DATA-SETS
GA
EXTERNAL
/
IMPORTED
:fishing_pole_and_fish: COUNTRY
AND
COUNTRY
:fishing_pole_and_fish:USE
ADWORDS
BING
THE :key:
CONNECT
THESE 2
DATA-SETS
'SOURCE / MEDIUM'
DIMENSION
HOW :grey_question:
:one:DEFINE
DATA-SET
TO
IMPORT
:two:PROPERTY
SELECT
:one:SELECT
'DATA IMPORT'
:arrow_right:
NEW DATA SET
EACH D-S
HAS
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SCHEMA
DETERMINES
DATA
FORMAT
KEY
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INCLUDE
KEYS
SOURCE
MEDIUMS
:three::
GA
CREATE
SCHEME
TO
DOWNLOAD
:four:
ENTER
IN
SCHECM
KEY
VALUES
METRICS
:five:
UPLOAD
TO
GA
TAKE
24HRS
:heavy_multiplication_x:RETROACTIVE
USE
IN
CUSTOME
REPORTS
ADVANCED
SEGMENTS
REMARKETING
LISTS
FURTHER READING
https://analytics.google.com/analytics/academy/course/7/unit/2/lesson/6
