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Appendix 11: How Carrefour is Creating Shared Value (CSV): Reconceiving…
Appendix 11: How Carrefour is Creating Shared Value (CSV): Reconceiving Products & Markets (Porter & Kramer, 2011)
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Note 1: Carrefour is addressing underserved market needs, creating jobs/training staff = CSV but caution around how targets BOP customers needed and consider if offering nutritious low-cost food