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B207 - Shaping Business opportunities (Building long-term success…
B207 - Shaping Business opportunities
Competing in a global context
Competition
Porter
five forces model
Practices learnt from other organisations
Comes from unexpected places
Substitutes
Suppliers
Convergence
Best Practice
Global
Accountancy
IASB
Adopt practices
Crossvergence
Organisations shaping culture
Divergence
Regional differences
Adapt to local culture
Marketing
Brand Identity Prism
Kapferer 2012
Building long-term success
Relationship Marketing
Customer Satisfaction
Customer loyalty
Politics
Power vs Interest matrix
Inter-organisational
Stakeholder analysis
Inter-personal
Internal marketing
Core Values
Involve staff
Brand Champions
Creating Value
Perception based
Shared Value
Quality
Quality Assurance
Quality Control
Operational Risk
Hazards
Crisis management
Big ideas in organisaions
Operations Management
Technology
Strategies
Reconciliation Process
Slack & Lewis
Product & Service design
Performance Objectives
Market Driven
cohesion between functions
Marketing
:check:
Mission, vision and values
Concept
Innovation
Market Research
The Marketing mix
Formulate an offering
Financing organisation
Financing channels
Economic stability
Foreign currency
Fluctuations
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