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מימון יזמות (DINR (Reflection (The main problem is with this waay of…
מימון יזמות
DINR
Reflection
"basically home cocking is about time manegament", p.3 - so... if there is a better solution for time management your are thretened... like "Your man in india". So any new pltform the connects personal service providers to people... something like "Uber for a variety of tasks" - inclluding buying griceries might be a big problem. Even a Fiver suggestion to buy your own groceries is a good competitor.
Rcepies... is there any speciallity, continuouse renew recepis? and if so - isn't it only for a very small porcion of the market segment?
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The Quality of the Value proposition/uniqe selling roposition is not good enough. your are in a competitive market page 4, and your cash flow is the weekest.
The main problem is with this waay of thinking - lokking at middagsfrid
– if this works so well in tiny Sweden, it
would definitely blow up in the UK!
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Grocery 157 bilion market and 1 biion if the same as sweeden, page 3, third paragraph
HelloFresh - very fast kickof (40 days after first kick of meeting) and Groth, based on weekly subscription.
Weekly subscripion saves time to the costumer, makes better costumer loyalty, and reaserches (dan ariely) showed that people tends to take the default - so this is better from the costumer psichological presspective
DINR
No real bariers for entry, no way to "lock" costumers or to make costumers loyalty
other similar companies based on a weekly subscription model were
starting to appear in the UK..... page 4
Trying to THINK about a different business modle instead of Designing it with real market reaserch, and a DESIGN PROCESS - AN AGILE CYCLIC BUSINESS DESIGN PROCESS
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"Berger envisaged Dinr’s customers to be similar to himself" - SELF THINKING INSTEEAD OF MARKET REASERCH, page 4
The Wrong servey
"Clayton M. Christensen" - "The milkshake story" - Jobs, Pains, Gains
I only gave myself a month to go through the idea, but we managed to gather all the necessary data and feedback in this period, so I was able to make a firm decision without further delay., page 5
Other companies concentrated on average traditional families... Why change the modle? , page 4
If you position your self on the higher end of the market (page 4), maybe your are not on the right market... of you sould charge way lot more then the oposition, you sould become a status symbol
", emphasizing the experience of dining by getting the details right: lavish
and image-rich instruction sheets, surprise gifts, music playlists, and wine recommendations"
Bad exectuion - it took 3 month for the website to get ready, maybe the wrong partner (part time coligue), Hello Fresh took only 40 days...
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This way of thinking continues agter rasing the money from seeders - Burger is sure the the problem is the web site... he does not making any good reaserch...
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