Please enable JavaScript.
Coggle requires JavaScript to display documents.
Markenburg Large Marshmallow (Target Market (Teens who wants a snack,…
Markenburg
Large Marshmallow
Target Market
Teens who wants a snack
Teens who want to bake
Parents
Children
Price
60-80 php
150 - 200 php when exported
Why redesign?
Not appealing to look at for younger generations
needs a mascot
Competitors
Riverdale Confectionary
Marshmallows for kids/teens
Mello marshmallow
Unique selling proposition
Bigger size than other brands
Exported in a lot of countries
Brand has been around since 1996
what is it
Marshmallows of considerable size
Snack
Baking ingredient (dessert)