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SHAPING BUSINESS OPPORTUNITIES (Competing in a global context (Innovation…
SHAPING BUSINESS OPPORTUNITIES
Competing in a global context
Innovation
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new device
new idea
crossvergence
new method
International marketing
macro environment
micro environment
global marketing
marketing mix
HRM
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helping organisations and its members navigate globalisation
helping to manage cultural differences among its workforce
maximising the opportunities presented by global context
Branding
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brand naming
brand equity
brand identity
brand reputation
Globalisation
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rules and procedures
convergence
divergence
crossvergence
Public and non-profit management
Innovation
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company must constantly evolve and improve in order to survive and prosper
range of stakeholders
universities
governments
unions
non-governmental organisations(NGOs)
essential for organisations
common innovation strategy
organisational value
holistic approach to innovation
embracing a multi-functional perspective
combining functions appropriately to deal with issues that have multiple causes and effects
globalisation
opportunities
quicker communication
easier travveling through technological advances
international 'free trade'
access to innovation happening around the world
challenges
organisations often imitate their international competitors rather than innovate
less time to invest long term in innovation
Business functions
accounting and finance
human resource management
marketing
operations management
help to provide decision-makers with fresh insights for tackling issues and challenging assumptions
open up space for distinct processes and ideas to emerge, develop and contribute to the organisation’s overall success
Marketing
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pursuing the organisation’s mission, vision and values
analysing the market
choosing a marketing strategy
formulating the offering and implementing
monitoring and evaluating the marketing programme
marketing research
Long-term success
Marketing
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internal marketing
relationship marketing
technology
encourage customer loyalty
business-to-business relationship
Innovaation
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change management
Kottler's eight step process (1996)
people associated with innovation
innovators
early adopters
early majority
late majority
laggards
Quality and improvement
Cost of quality
appraisal costs
internal failure costs
prevention costs
external failure costs
quality control
quality assurance
Six Sigma
The quality gaps model