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Module Mind Map (Competing in a Global Context (Finance (Tax (Avoidence…
Module Mind Map
Competing in a Global Context
Finance
Tax
Avoidence
Brand Values
Ethics
Evasion
Law
Government
Business Subsidaries
Economy
Stability
Growth
Exchange Rate
Converting of Currency
Stability
Bulk sales transfer
Cash flow
Liquidity
Operations
Leadership
Employee Relations
Marketing
Branding
Demogrpahical Change
Big Ideas in an Organisation
Marketing
Segmentation
Targeting
Positioning
Kotler and Armstong (2016)
Measureable
Suitable
Valid
The Marketing Mix
Place
Micro environment
Macro Environment
Price
Promotion
Social Media
Product
Customer View
Operations
The Hayes and Wheelright four stage model
Financial
Big Idea