Module Mind Map
Big Ideas in an Organisation
Competing in a Global Context
Marketing
Operations
Financial
Finance
Operations
Leadership
Employee Relations
Marketing
Segmentation
Big Idea
The Marketing Mix
Targeting
Positioning
Place
Price
Promotion
Product
Tax
Economy
Stability
Growth
Avoidence
Evasion
Law
Business Subsidaries
Government
Brand Values
Branding
Demogrpahical Change
Exchange Rate
Converting of Currency
Stability
Bulk sales transfer
Cash flow
Liquidity
Ethics
Customer View
Social Media
Micro environment
Macro Environment
Kotler and Armstong (2016)
Measureable
Suitable
Valid
The Hayes and Wheelright four stage model