Module Mind Map

Big Ideas in an Organisation

Competing in a Global Context

Marketing

Operations

Financial

Finance

Operations

Leadership

Employee Relations

Marketing

Segmentation

Big Idea

The Marketing Mix

Targeting

Positioning

Place

Price

Promotion

Product

Tax

Economy

Stability

Growth

Avoidence

Evasion

Law

Business Subsidaries

Government

Brand Values

Branding

Demogrpahical Change

Exchange Rate

Converting of Currency

Stability

Bulk sales transfer

Cash flow

Liquidity

Ethics

Customer View

Social Media

Micro environment

Macro Environment

Kotler and Armstong (2016)

Measureable

Suitable

Valid

The Hayes and Wheelright four stage model