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B207 Shaping Business Opportunities (Building Long-term Success…
B207 Shaping Business Opportunities
Big Ideas in Organisations
Human Resource Management
Outsourcing
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Accounting and Finance
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Raising Finance
Equity
Lease
Overdrafts
Marketing
The 5 Ps
Promotion, Price. Product, Place and People
Market Reseacrh
Concepts
Operations
Material/Customer/Information Processing
Strategy
Reduce Costs through efficient ops
Building Long-term Success
Leadership
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Must be filtered throughout all four business functions
Promoting a clear message to guide company into the future
Motivation
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Internal Marketing
Empowerment of Staff
Critical to hire and train staff whose ideals match the ethos of the company
Human Resources Focus
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Relationship Marketing
Customer Loyaly
Quality
Implications for finance and operations
All Revolves around successful innovation and fostering repeat trade
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Crisis Managment
Competing in a Global Context
Human Resources Managment
Corporate Social Responsbility
Operations Managment
Supply Chain
Vertically integrated Supply Chain
Allows for more control
Expansion Strategy
Accounting and Finance
IFRS Standards
Exchange Rates
Techniques can be used to offset the differences
Futures Market
set contracts in own currency
Target Markets that use the same currency
Uncertainty needs to be managed
Transfer Pricing
Marketing
Modes of Entry
Macro and Micro Environment
Branding
Cultural Issues
Success can be achieved if the organisation integrates well
Global/Local/International Brands
Convergence, Divergence and Crossvergence
Innovation
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Business Functions and Innovation
Operation Management
creating new methods of production and location of suppliers
Marketing
New ways of connectivity and new advertising methods
Accounting and Finance
New budget innovations and new ways of funding
Human Resource Management
new personnel procedures and new ways for members to participate in the business
Life-blood of all businesses
Failure to innovate could force the business to cease trading
Creating an Innovative Culture
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