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SHAPING BUSINESS OPPORTUNITIES (MARKETING (RELATIONSHIP MARKETING (Value…
SHAPING BUSINESS OPPORTUNITIES
GLOBALISATION
CORPORATE SOCIAL RESPONSIBILITY
ETHICAL ISSUES
Sustainable cities
Targeting of lower income consumers
Differing standards of customer protection
CLIMATE CHANGE
Energy Transformation
Autonomy for each city
Sharing of resources
FINANCIAL REGULATION
TAXATION
IFRS STANDARDS
Transparent
Accountable
Efficiency
STEWARDSHIP
Managing money
IMPERIALISM
QUALITY
COST OF QUALITY
Appraisal costs
External cost of defects
Internal cost of defects
Presentation costs
ECONOMIC & FINANCIAL FLOWS
EXCHANGE RATE FLUCTION
International trade
Supply & Demand
Small Businesses
BALANCE OF PAYMENTS
Current Account
Capital Account
Financial Account
POLITICS OF BUSINESS & MANAGEMENT
CRISIS MANANGEMENT
ANALYSING THE POLITICAL CONTEXT
MANAGING THE POLITICAL CONTEXT
STAKEHOLDER ANALYSIS
OPERATIONS MANAGEMENT
INPUT
OUTPUT
PROCESS
OPERATIONAL RISK
Managing Risks: Risk of an event results in negative consequences
Likelihood: Estimating the chance that something will happen
Impact: Consider how areas of operation maybe affected
Hazards
Supply Chain
Human Capital
Technoolgy
Customers
Organisational
OUTSOURCING
Onshore
Offshore
MARKETING
INTERNAL RELATIONSHIPS
Womens Roles
Leadership
Person: Focus individuals personality and quality, define potential as leader ( Conger 1978)
Result: Wholly charged on performance of team
Position: Based on position of leader in power structure
Purpose: Possibility of meagre results but purpose is more important (Grint et al 2017 P8)
Process: Developed by Price & Druham 1989, 4 key factors that contribute to leadership
Staff & Consumers
PROMOTION
PRODUCT
Branding
Defining a brand (Kapferer 2012 P13)
Brand Equity
Brand identity
Brand content
Product development (Crawford 1991)
Product Planning
Idea generation screening
Concept testing
Test marketing
Commercialisation
Market analysis
PRICE
Transfer mispricing
Arm's length principle
INTERNATIONAL MARKETING
Micro-environment
Key advantages & disadvantages to stakeholders
Org needs to review environment and capabilities
Macro environment
Consider STEEPLE factors (Social, Tech, Economic, Environmental, Political, Legal and Ethical - Harris F 2017)
Power to coordinate and control operations (Dicken 2013 P110)
Global Market Place - International expansion 7 areas identified (Jobber & Ellis Chadwick 2013)
RELATIONSHIP MARKETING
Value:Building blocksof customer relationship building .
Customer Satisfaction: Does guarantee loyalty or customer retention
Loyalty: Foster loyalty & repeat purchasing. (Dibb et al 2016 p223)
Trust: The seller's customer orientation empathy & communication. (Conway & Swift 2000