Medium theory / media ecology perspective

Media

Research

Media

McLuhan

focuses on the effect of the media technology

not the effect of the content within the media

= the real world

very focused on the medium through which content was distributed instead of the content itself.

“We shape our tools and then our tools shape us.”

Technologies shape how we

perceive the world

see each other

communicate

connect to each other

humans are shaped cognitively by that new medium (with their own assumptions)

they reshape what remains of the old world

Create a global village

integral part of society

exist in comination with each other

Part of a larger system, or ecology

smartphone+camera

big pict. perspective