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Medium theory / media ecology perspective (Media (exist in comination with…
Medium theory / media ecology perspective
Media
integral part of society
exist in comination with each other
smartphone+camera
Part of a larger system, or ecology
big pict. perspective
Research
focuses on the effect of the media technology
not the effect of the content within the media
Media
= the real world
McLuhan
very focused on the medium through which content was distributed instead of the content itself.
“We shape our tools and then our tools shape us.”
Technologies shape how we
perceive the world
see each other
communicate
connect to each other
humans are shaped cognitively by that new medium (with their own assumptions)
they reshape what remains of the old world
Create a global village