Medium theory / media ecology perspective
Media
Research
Media
McLuhan
focuses on the effect of the media technology
not the effect of the content within the media
= the real world
very focused on the medium through which content was distributed instead of the content itself.
“We shape our tools and then our tools shape us.”
Technologies shape how we
perceive the world
see each other
communicate
connect to each other
humans are shaped cognitively by that new medium (with their own assumptions)
they reshape what remains of the old world
Create a global village
integral part of society
exist in comination with each other
Part of a larger system, or ecology
smartphone+camera
big pict. perspective