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Unknown-1 (Bid ideas in organizations (Focusing on offering (Targeting,…

- - - - Variables
        
        Psychographic
        
        Demographic
        
        Geographic
        
        Behavioural
    - - Customized
      - Concentrated
      - Differentiated
      - Undifferentiated
    - - Clarity
      - Consistency
      - Credibility
      - Competitiveness
  - - - Information
      - Customer
      - Material
    - - Informational
      - Possession
      - Physical
      - Storage
      - Location
      - Physiological/Psychological
  - - - Shopping
      - Speciality
      - Convenience
      - Unsought
    - - Promotion
      - Contact
      - Information
      - Matching
      - Negociation
      - Financing
      - Risk taking
    - - Personal selling
      - Advertising
      - Direct marketing
      - Digital marketing
      - Sales promotion
      - Sponsorship
      - Public relations
    - - Cost-based
      - Competitor-based
      - Customer based
- - - - Indirect exporting
      - Direct exporting
      - Join ventures
      - Strategic alliances
      - Global strategic partnerships
      - Licensing
      - Franchising
      - Management contracting
      - Contract manufacturing
      - Direct Investment
    - - Identity
        
        Physique
        
        Personality
        
        Culture
        
        Relationship
        
        Reflection
        
        Self-image
      - Reputation
      - Content
      - Equity
  - - - The Macro environment
        
        Economic considerations
        
        Employment leve
        
        Exchange rate differences and stability
        
        Income distribution
        
        Transport and communication infrastructure
        
        Economic development
        
        Socio-cultural considerations
        
        Political and legal considerations
        
        Technological considerations
      - The Micro environment
        
        Market Access
        
        The market size and growth rate
        
        Competition
        
        Costs of serving the market
        
        Profit potential
- - - - Control chart
      - Histogram
      - Pareto chart
      - Stratification
      - Check-list
      - Cause and effect diagram
      - Scatter diagram
    - - Prevention costs
      - Appraisal costs
      - Internal costs of defects
      - External costs of defects
  - - - Classic market relationships
      - Mega relationships
      - Special market relationships
      - Nano relationships
    - - Ethical Norms by the 'American Marketing Association'
        
        Do not harm
        
        Embrace ethical values
        
        Foster trust in the marketing system
    - - Seller-maintained
      - Buyer-maintained
      - Bilateral
    - - Commitment
      - Trust
      - Norms
      - Dependence
    - - Transactional
      - Transitional
      - Communal
      - Damaged