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B207 Module Mind Map (BUILDING LONG-TERM SUCCESS (Management (Crisis…
B207 Module Mind Map
BIG IDEAS IN ORGANISATIONS
Marketing
Marketing (7 Ps)
Product
Place
Promotion
Pricing
People
Process
Physical Evidence
Macro & Micro Environments
Considering; Customer, marketing intermediaries , suppliers and competitors
Mission, Vision and Values
Fulfilling customer needs
Competitive Advantage
Be better than competitors
CSR / CSV
Operations Management
Operation Strategy
Supply Chain Development
Maintain standardised approach or adapt to local cultures?
Capacity and facilities
Development required for global expansion
Export consumerism?
Outsource on/offshore for global expansion and demand?
Onshore - Better and more effective management
Offshore - Cheaper and builds relations globally
COMPETING IN A GLOBAL CONTEXT
The Global Marketplace
Reduced costs of producing in Asia
Exploit child labour?
Bargaining power
GLOBALISATION
Corporate Social Responsibility
How are profits generated?
Trustworthy financial information allows investment on a global scale
People, Planet, Profit
Ethical Trading Initiative members
CREATING SHARED VALUE
Branding
Brand identity
Trustworthy?
Reputation
BUILDING LONG-TERM SUCCESS
Leadership
Focuses on people
Does the right thing
Empowers
Management
Profit/Profitabilty
Sales
Gross margin
Knowledge of jurisdictions and their different rules
Crisis Management
Dealing with crises on global scale
Internal / External crises
Relationship Marketing
Internal Marketing
Staff embrace the brand
'Face to face' marketing and relationship building
Part-time marketers
Trust, commitment and communication
Quality
Good quality creates customer loyalty
Quality assurance/control
Importance-Performance Matrix
Continuous improvement plans
Be important to your customers
Long term relations with customers
Leading AND Managing global expansion
Use of International Financial Reporting Standards
What does the customer want?
Build relationships up the 'marketing ladder'