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MARKETING PLAN (Phase 1: Entry stage - CU awareness (Strategy (Time (Grand…
MARKETING PLAN
Phase 1: Entry stage - CU awareness
Constraint: 2018
Strategy
Objective
Create awareness for CU brand
How
Channels
Digital Channel
Facebook
Instagram
Youtube
Twitter
Website
Partner
Viral
Global
Unread
Event
Grand opening ceremony
Time
Grand opening
Preparation
Excitement
Soft opening
Store concept development
Who is our target
15 - 45
What is the experience
Product
FF
Service
Environment
Engagement
Promotion, Ad
Action plan
WBS
Budget
Phase 2: Growth stage - Differentiation
Until 150 stores
Phase 3: Mature stage - Repeat sales
300 stores