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SHAPING BUSINESS (BIG IDEAS IN ORGANISATIONS (COMPETITIVE ADVANTAGE…
SHAPING BUSINESS
BIG IDEAS IN ORGANISATIONS
MISSION VISION VALUES
CORPORATE STRATEGY
STRATEGIC OBJECTIVES
MICRO AND MACRO ENVIRONMENT
CONSUMER MARKETS
BUSINESS MARKETS
RESELLER MARKETS
POLITICAL FACTORS
LEGAL FACTORS
COMPETITIVE ADVANTAGE
PORTERS FIVE FORCES MODEL
COMPETITIVE STRATEGY
ANSOFF GROWTH MATRIX
ABSOLUTE COMPARATIVE ADVANTAGE
RELATIVE COMPARATIVE ADVANTAGE
COMPETITIVE ADVANTAGE
ETHICS
DISTRIBUTION CHANNELS
MARKETING MIX
PRODUCT
PLACE
PRICE
PROCESS
PEOPLE
PHYSICAL EVIDENCE
PRODUCT DEVELOPMENT
COMMUNICATION
OPERATIONS MANAGEMENT
PERFORMANCE OBJECTIVES
DESIGN PROCESSES
FINANCE
INTERNATIONAL TRADE
WTO
TRIGGERS
PORTFOLIO BALANCE
SATURATED MARKETS
COMPETITION
CUSTOMER DRIVERS
COMPETITIVE FORCES
POLITICAL CONTEXT
COMPETING GLOBALLY
CULTURAL CANNIBALISM
TRANSFER PRICING
ECONOMIC FLOWS
FDI'S
ARMS LENGTH PRINCIPLE
FOREIGN EXCHANGE
IFRS STANDARDS
BRANDING
ETHICS
ENVIRONMENTAL
CONSUMERISM
CONSUMERPROTECTION
CSR
MARKETING
PROCESS
FUNCTION
RESEARCH
SEGMENTATION
POSITIONING
TARGETING
BRANDING