Please enable JavaScript.
Coggle requires JavaScript to display documents.
B207 SHAPING BUSINESS OPPORTUNITIES (OPERATING ENVIRONMENT local (Economic…
B207 SHAPING BUSINESS OPPORTUNITIES
OPERATING ENVIRONMENT
Economic
expanding overseas markets
immigration & labour
trade restrictions :warning:
tariffs
marketing
segmenting/ targeting/ positioning
formulating offering
marketing mix
mission, vision, values :star:
operations
performance measurements
product-, service- & process design
design thinking
importance of new product design
#
External
finance
entrepreneurialship
crowdfunding
economic stability
growth potential
importance of cashflow
STEEPLE
internal
fostering innovation culture :star:
#
public sector
public value
not -for profit
strategy
understanding context
macro- & micro- environments
COMPETITION
Internationalisation
marketing
branding
consumer protection :warning:
globalisation vs customisation
multinational corporation
internet/ digital age
countries selling worldwide
GLOBALISATION
global culture
less boundaries :check:
want to protect own
ethical issues :warning:
convergence
rules
different
laws
customs
EU
WTO
security :warning:
CLOGALISATION
regional differences still matter
local
tastes
norms
rules
divergence
#
offshoring vs re-shoring
outsourcing
economy vs profit
finance
currency markets :warning:
foreign investment :check:
transfer pricing :red_cross:
operations
supply chain agility
vertically integrated supply chain
INNOVATION
Big Idea
global effect
crossvergence
#
learn & share
competitive advantage
corporate strategy
CSR
global leader
CHANGE MANAGEMENT
resistance to change :warning:
long term sustainable transformation
HRM
diversity
multicultural staff
#
talent
SUSTAINABILITY
Quality
strategy
quality control or -assurance
CULTURE
connect
multicultural context
politics of business & management
employment relations
leadership vs management
leadership
#
followers
employee empowerment
gender pay gap :red_cross:
increasing employee voice :check:
stakeholder analysis
value creation
relationship marketing
internal marketing
CSV vs CSR
mutual profit
finance
economic stability
global financial crisis :warning:
