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SHAPING BUSINESS (Competing Globally (PORTERS FIVE FORCES MODEL (FDI,…
SHAPING BUSINESS
Competing Globally
CORPORATE SOCIAL RESPONSIBILITY
Branding
BRAND ARCHITECTURE
COINED
ARBITARY DESCRIPTIVE
DESCRIPTIVE
KAPFERER IDENTITY PRISM
PHYSIQUE
PERSONALITY
CULTURE
RELATIONSHIP
SELF IMAGE
REFLECTION
BRAND IDENTITY
BRAND ACTIVITY
BRAND REPUTATION
CSR
NORALITY
SUSTAINABILITY
RESPONSIBILITY
WTO TRADE AGREEMENTS
TRIGGERS
PORTFOLIO BALANCE
COST FACTORS
CUSTOMER DRIVERS
SATURATED MARKETS
SMALL DOMESTIC MARKETS
COMPETITIVE FORCES
ETHICS
ENVIRONMENTAL
CONSUMERISM
CONSUMER PROTECTION
PORTERS FIVE FORCES MODEL
BARGAINING POWER OF BUYERS
POTENTIAL ENTRANTS
INDUSTRY COMPETITION
BARGAINING POWER OF SUPPLIERS
SUBSTITUTES
FDI
GLOBAL ECONOMIC AND FINANCIAL FLOWS
CAPITAL ACCOUNT
FINANCIAL ACCOUNT
CURRENT ACCOUNT