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eCommerce Vision doc feedback (Content ("You may also like...'…
eCommerce Vision doc feedback
Navigation
Header
Alphabetical order
Less Euro-centric imagery
New logo?
What's Happening In... :check:
How do we keep this dynamic for small cities? +1
Where will this live?
Added Content :question:
Who is in charge of updating? +1
Where will added content come from? +1
How is this visually presented?
User Profiles
Update contact info
Request Cancellation
Processed automatically? Message "We'll be in touch"?
Creates tons of Admin issues
Check tour info
Adding additional tours
How do we define "trip"?
Can it stretch across multiple orders?
Is it date range + city?
Can a user edit it?
How do we store it?
Include Finance in decision making
Store/update payment info
Request changes
Will need a lot of CS/PM feedback
How does this impact docents/docent pay?
Creates tons of Admin issues
Link to social media
Categories/Cities
Pompeii is an outlier. Don't plan for it
Region specific categories
Search: :check:
Best practices?
Footer
Built for SEO, is this still useful? :red_cross:
If changed, track SEO changes
Heatmaps, are people using the current one?
Keep Media bar
Consistent date handling
Confirm to date best practice in travel industry
Better UX on calendar widgets
Grey out past dates
Boldly show today's date
Autofill departing date in "Find a Tour" widget
Mobile friendly site
Increase site speed
Content
Availability
Cleaner differentiation between group vs private
Better color profiles, and visual design :star:
Day of the Week availability for tours clearly displayed
Blog
More visibility
Transparent Pricing
Visible in search and product pages
Set tour listing order :check:
Facebook/shoppable product inventory
Decrease FAQ sprawl
Answer questions in-page
One general FAQ page
"You may also like...' recommendations
Currently exists, "Interests"
Proposing to rename that field?
Make this dynamic?
Change styling?
Improved tour review listings
Make link to current reviews more obvious?
Then test this
Ask Paul about what this is
Choose a method and run with it
:star:
Turning on/off seasonal tours
This doesn't relate to a measurable goal
Snippet on City/search pages about tour
Docents :red_cross:
Showing docent assigned to Group tour :red_cross:
Allow clients to request docent on private :red_cross:
Maybe a preference queue
Fix broken stuff on SEO punchlist doc
Display avg rating of tours on City/search pages
Add an agents incentives page (Danielle)
This links to checkout as well for specific incentives
Checkout
Cart
Users can edit pax/date/time
This impacts price
Adding PAX info here is a distraction
Can we push this to after checkout?
Would at least need ages prior for pricing
Blow away distractions
Add terms and conditions to payment page? +1
Link to a pop up
What about trip details? CS pushback?
How do we handle when user doesn't add this?
Gift Certificates
Stick with just $ amount
Provide guidance on standard amounts
Recommendations
Use existing method or build algorithm?
Promote distressed inventory?
Connect with docent auto-accept?
Checkout without logging in
Best practices for privacy?
Best practices for UX?
Standard way to adopt?
Do we need outside advice?
Confirmation page
Use Foundation's Braintree API for donations
Confirmation email
Easy to add tours to calendar apps
Promote distressed inventory
Promo Codes
What's best practice?
Take look at Sephora
Is there an example in the market we can copy?
Payment methods
Speak to Braintree
Look into their integrations
Split payments
For June :red_flag:
Local currency
Require settlement in overseas banks?
Speak with Braintree
Legal and financial issue, need consulting
For June :red_flag:
Upselling clients
Ping clients at end of tour
Suggest other tours
Ping docents at end of tour
Allow them to add clients to tours with one click
Earn commission on bookings done this way
Agent incentives (Danielle)
All inclusive pricing
Measurable Goals
Improve Conversion
Acquire new customers/drive visitors to site
Encourage existing users engagement
Book more tours
Return more frequently
Refer friends easily