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Growth Strategies for Cow Brothers (Revenue) (Distribution Channel (Vegan…
Growth Strategies for Cow Brothers (Revenue)
Product
New
Capitalise on vegan market
Almond milk based ice cream
Soy based products
Old
Reduce the amount of flavours that aren't performing well
New flavours of ice cream
Distribution Channel
Vegan food markets
Increase size of containers
Partner with well-known chain i.e. 7/11
Consider higher scale distribution channels i.e. Bel & Brio
Region
Look to grow internationally
Asia/Pacific region - New Zealand
Customer
Less traditional markets like young people in trendy suburbs i.e. Newtown
Health-concious markets i.e. Women over 40
Industry
Pivot from solely focussing on the premium ice cream market to more health-concious deserts available for mass consumption.