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is Google Adwords right for your Business? (Education (CPC ($5.27 (100)),…
is Google Adwords right for your Business?
Education
CPC
$5.27
100
Conversion Rate
5.73%
Clicks
25
CPA
100
25 =
*2,500
if your average customer buys from you multiple times a month or year, you can easily make more than you spent to acquire them.
Do you have employees or anyone that can help run your AdWords account? Can you outsource it at a cost-effective rate?
Lastly, assess if your product is best for this medium. Is your product offering easily sellable online? Is it virtual software? Is it a product that sells better with photos?
1 – Assess Your Marketing Budget, Time Constraints, and Product Offering
Do Keyword Research To See Your Traffic Potential
If only 15 people are searching a month, the time and effort required might not be worth it for your bottom line.
Volume is the estimated amount of times a given keyword is searched within a single month.
If your volumes are relatively high, it’s a good sign that users are searching actively for your products and services.
3 – Do Competitor Research
If competitors are bidding on terms, chances are they are generating some good sales. And sitting idly by and letting them reap the rewards without a little friendly competition is a big mistake.
SpyFu is a great tool to uncover lists of keywords that your competitors are using. The budget information can help you understand how much you have to spend to compete against them, too