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B207 (BLOCK 1 (Internal and External Business Environment # (STEEPLE…
B207
BLOCK 1
Marketing
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Mission, Values and Vision
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Segmentation,Targeting and Positioning
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Types of financing for SMEs (Oliver, 2017)
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Internal and External Business Environment #
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BLOCK 2
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Corporate Social Responsibility (Harris, 2017)
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BLOCK 3
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Creating Value
The Innovation Value Chain (Hansen and Birkinshaw, 2007)
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